Джулиан Дент 2011 Distribution Channels: Understanding and Managing Channels to Market

Distribution Channels: Understanding and Managing Channels to Market

Год: 2011
Автор: Джулиан Дент
Жанр: Управление продажами , Продажи. Закупки. Торговля , Бизнес, деньги, экономика , Книги , Организация торговли. Продажи. Техники продаж , Маркетинг. Общие вопросы , Маркетинг. Реклама , Брендинг. Корпоративная идентификация , Продажи. Закупки , Отрасли и профессии
Издательство: Kogan page
Язык: Русский
ISDN: 978-0-7494-6269

Описание: От издателя:Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access.