Николас Инд,Клэр Фуллер,Чарльз Тревейл 2012 Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands

Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands

Год: 2012
Автор: Николас Инд,Клэр Фуллер,Чарльз Тревейл
Жанр: Брендинг. Корпоративная идентификация , Маркетинг. Реклама , Бизнес, деньги, экономика , Книги
Издательство: Kogan page
Язык: Русский
ISDN: 978-0-7494-6325

Описание: От издателя:Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment.