Стивен ван Беллехем 2012 The Conversation Manager: The Power of the Modern Consumer, the End of the Traditional Advertiser

The Conversation Manager: The Power of the Modern Consumer, the End of the Traditional Advertiser

Год: 2012
Автор: Стивен ван Беллехем
Жанр: Общий менеджмент , Менеджмент. Лидерство , Бизнес, деньги, экономика , Книги
Издательство: Kogan page
Язык: Русский
ISDN: 978-0-7494-6659

Описание: От издателя:The increasing popularity and importance of social media in the recent years has created a growing gap between modern, internet savvy consumers and traditional advertising. Since old tried and tested marketing techniques are no longer effective, marketers need to engage with the new breed of consumers.